The Bug is pioneering by nature, so last week flew out to the Johnnie Walker Classic, which marked just the second European Tour event to be staged in India (the first being the Indian Masters only three weeks beforehand).
Europe’s double visitation to India is no doubt a signal of intent for what is the world’s second most populous country (estimates are at around the 1.12 billion mark) which is currently going an economic boom, some say explosion. Alongside this, the country that brought us Bollywood is experiencing a surge in the size of the middle classes, traditionally a hotbed of the growth of the game of golf….
The Bug, who has travelled far and wide and enjoyed golf events around the globe, thought it would be interesting for our viewers to gain a bit of an insight into the game’s biggest emerging market.
Sadly what made the most impact was the need for the presence of Bollywood actresses to attract the interest of media and the public to the event… word had it that the presence of a top Bollywood actor at the prize presentation of the Indian Masters had the entire press entourage stampede across the green for interviews and photos whilst local champion, SSP Chowrasia, posed for his winning poses with just a handful of international media to smile for.
Whilst nothing quite so marked occurred at the Johnnie Walker Classic, there were quite a few gorgeous looking ladies present at almost every photocall. However one must I guess take the point of view that if it gives the country more exposure to golf, then well and good and eventually the public will turn up to see the likes of Adam Scott, Vijay Singh, Colin Montgomerie and Ian Poulter – all stars at the Johnnie Walker Classic – on their own merit rather than because they’re decorated with a bit of local arm candy!
Encouragingly, the DLF Golf & Country Club – though perhaps not as manicured as the US and even some of the European courses – stood up well to the test of giving the pros a championship challenge despite a couple of “funky holes” which is how Poulter described it.
Nor did the golfers have much to complain about as far as the official hotel was concerned. The newly-built Crowne Plaza Today Gurgaon – a reasonable 20 minutes from the course – was as good as any five star hotel anywhere in the world and its ‘Fire Alive’ restaurant comes highly recommended … unless like me you’d rather survive on the local (delicious) curries than feast on a Brazilian meat fest!
What the staging of the Johnnie Walker Classic in India did prove was that the country is more than capable of hosting top international tournaments. Whilst the abundance of labour does not seem to necessarily mean that you’ll get the job done twice, three times, four times faster than you would envisage, it does actually eventually get done. And that I guess is the main thing. They’ll have to sharpen up their act a little for the forthcoming Commonwealth Games in 2010 and certainly for the arrival of Bernie and his F1 circus but they’re well on the road to it for sure.
What India lacks in infrastructure and the Western expectation of getting things done and getting things done NOW, it has in spades a wealth of culture that is both totally different, dynamic and incredibly exciting to the Western eye.
A fashion show, themed “The Great Big Indian Wedding” by renowned local designer, Tarun Tahiliani, showcased an exclusive collection specially made for the Johnnie
Walker Classic at the Welcome Dinner hosted by the deluxe Scotch whisky wowed the audience with its sophisticated style, sumptuous textiles and vibrant colours. Then at the Gala Evening on Saturday night, Bollywood star Isha Koppikar and her troupe of dancers performed some of the most popular songs from some of Bollywood’s best films. Her energetic and exotic dancing got everyone in the mood for a party so once Shirley Bassey-lookalike Maxine Barrie had strutted her stuff on stage with renditions of ‘Goldfinger’ and ‘Diamonds are Forever’, the audience made their way to the Johnnie Walker Gold Lounge. Here one of India’s hottest music performers, DJ Akhtar, ensured that guests danced the night away to the hottest sounds around, wrapping up a golden week of entertainment at the Johnnie Walker Classic.
The overall impression of taking the Johnnie Walker Classic, which is a touring event that is played all over Asia Pacific, was ultimately an extremely positive one given the relatively naivety of the market to hosting international golf events. The Bug was definitely excited to witness the occasion and looks forward to its next visit to India.